Since launching the Juke Nismo in 2012, the road-going Nismo brand has ambitiously made seven full-fat products over the last few years, as well as light trim packages for domestic markets, like the luscious Elgrand luxowagon. Since then, it’s branched out, and now uses its racing nous to sprinkle the Nissan road car portfolio with standalone go-faster options a la RenaultSport, AMG, M Division etc. It’s responsible for taking the GT-R into GT racing, both domestically and internationally, and a couple of years back had a stab at a full-house LMP1 car – the ill-fated, soon swept under the carpet, front-engined, front-wheel-drive GT-R LM. Established in 1984, Nismo was founded to bring Nissan’s privateer racers and factory-backed cars under one organisation. It’s Nissan’s in-house outfit responsible for going fast.
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